The Triathlon of Publishing: Will Parker Anderson on How to Write, Publish, and Market a Book

Will Parker Anderson is a senior editor at WaterBrook & Multnomah whose winding path—from journalist to pastor, DJ, theology teacher, and writer—has given him a rare perspective on the creative and spiritual sides of publishing. In our conversation, we talk about what it really takes to write and release a work of Christian nonfiction: how to find your concept, seek wise feedback, and practice your craft in public; how to think about agents, proposals, and the publishing “triathlon”; and how to build a genuine platform rooted not in self-promotion but in generosity, consistency, and care for the reader.

We sat down with Will recently to talk about the “triathlon” of Christian publishing—what it takes to move from idea to finished book, and how writers can pace themselves for the long haul. Our conversation touches on everything from refining a concept and finding an agent to building a platform, editing, and marketing. Whether you’re just starting out or somewhere in the middle of the process, Will offers an honest, practical look at the work behind the work—and the quiet faithfulness that keeps writers going.

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Will Parker Anderson is a senior editor at WaterBrook & Multnomah and is also the founder of the Writer’s Circle podcast.